Why? Because those who tweet more often, tend to have more followers. According to a study conducted by Beevolve, Twitter users who have written under 1000 tweets typically have fewer than 100 followers, while those who have tweeted more than 10,000 times usually have followings of between 1,000-5,000 people.
Fortunately, there are a number of great online resources you can take advantage so you can tweet 24/7 without focusing on Twitter 24/7. Here's a guide to get you through it all.
You Don’t Have to Create Content 24/7 to Tweet 24/7
Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about.
When it comes to Twitter, it matters less where the content you tweet comes from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in …
To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers.
8 Places to Regularly Discover Tweetworthy Content
- Use Feedly as a one-stop-shop to peruse everything in your industry, and hand-pick which articles to tweet.
- Find compelling quotes to tweet on goodreads.com/quotes.
- Check out the top stories across multiple news sites on most-popular.alltop.com.
- Take a look at what’s popular on Pinterest.
- Explore what’s hot and recommended on Google+.
- Let LinkedIn Pulse direct you to important industry stories.
- Stumble upon all kinds of great resources using … you guessed it, StumbleUpon.
- And, of course, use Twitter itself. Creating lists is especially helpful for discovering great content from other Twitter users.
After you’ve found content that you believe your existing and future followers will enjoy, all you have to do is schedule the tweet for a specific date and time.
To share content around the clock, you need a tool to help you.
There are plenty of tools out there to help you tweet more efficiently -- HubSpot's social inbox, HootSuite, Buffer, the list goes on. But try to find one that lets you do the following:
- Easily share content from your own blog -- this will help you get more bang for your marketing buck
- Schedule tweets -- this helps you work in buckets of time for more productivity
- Upload custom images -- with the rise of visual content, it's more important than ever your tool supports images
Tools like Social Inbox allow you to automatically tweet the feed of your blog, so you don't have to tweet your posts one by one. You can also supplement this with tweet feeds from 1-2 blogs your target audience will likely enjoy. There's also an easy Chrome extension that allow you to schedule and share links to content you find anywhere on the web without having to leave the page to log in and share from your preferred platform.
Regardless of whether you choose HubSpot or some other social sharing tool, the goal is to save time and become more efficient by:
- Automating tweets for content you create
- Curating and sharing quality content as you discover it
- Increasing the reach of that content by scheduling multiple tweets at once
Scheduling Out Your Tweets
If you don’t use an automation tool, this Social Media Publishing Schedule will let you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. If you do have an automation tool, you can still use this spreadsheet to stay organized before scheduling.
The first four columns, "Day," "Date," "Time," and "Date and Time" are there for your convenience.
In the "Tweet Copy" column, simply input the copy you'd like to appear in your tweet, bearing in mind you should keep it under 114 characters to allow room for a link. This spreadsheet will auto-calculate the number of characters you've entered to keep you on point.
After you've composed your tweet, paste the URL you'd like to include in your tweet in the "Link" column; in the last column labeled "Tracking Token" include the tracking token you'll add to the end of that link to track the source of your traffic.
If you're using Social Inbox and want to get all your great Twitter content scheduled so you're equipped to tweet 24/7, it's easy to get started. Just compose your tweets, attach any content you'd like to include, connect it to a campaign if you'd like, and select the date and time you want to publish the tweet. You can even create streams based on important keywords and contacts to see what people are talking about to find tweetable content related to your industry.
Automation Cannot Replace Personal Interaction
While social sharing tools are a great resource and time saver, automation cannot entirely replace human interaction on Twitter. One of the great things about Twitter is that it gives your contacts, leads, and customers a direct channel to communicate with you. As a result, people expect that when they tweet at you with a specific question or comment, that you will tweet them back and interact with them. In fact, 61% of Twitter users follow SMBs to interact with them and share ideas and feedback.
So it's incredibly important that you still find some time to interact with your followers and anyone else who may be tweeting at, or about, your company on Twitter. Again, Social Inbox users can make this monitoring easier through targeted streams, color coded tweets that give you more context around the tweet, and deeper profiles that give you more information about who you're tweeting with.
Although you don’t necessary need to respond to every mention of your company, you should strive to help people who have questions, concerns, or problems -- you know, the goal of all your inbound marketing content.
Courtesy: Hubspot
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